Amsale’s design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honored hallmarks of the traditional wedding gown-reintroducing “illusion design,” modern updates of the traditional bustle, and tasteful color accents including the now-famous “blue sash” gown – have become so popular among prospective brides that they have been recognized as modern classics. Amsale has become synonymous with the “forever modern” wedding dresses. Her collections are designed for brides who desire a fashionable, sophisticated and timeless look.